Leading banks are redefining CX with AI and trust at the core.
Join us to see how Salesforce and Agilcon are making it real — and how your bank can lead the change across the Adriatic.
- 3 June 2025
- Hotel Zonar, Zagreb
- 8:30 - 13:30
From digital onboarding and loan origination to self-service portals and AI-powered automation, at this exclusive event, you’ll see how banks solve real CX challenges, move from legacy systems to CX leadership, and set new standards in modern banking.
It is time to stop “talking digital banking”. And start delivering it.
Secure your free spot before they are all gone. ➡️
Secure your free spot before they are all gone. ⬇️
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Some Banks Are Already Delivering — You Can Too.
- Automate onboarding, account opening, and loan origination — all in a few clicks.
- Connect every system into one 360° view of the customer — from mobile app to call center.
- Scale personalized marketing with real-time data and smart segmentation.
- Use AI to automate service across chat, phone, self-service, and mobile banking.
- Increase efficiency without sacrificing compliance or customer trust.
Some banks are already turning customer headaches into seamless experiences with AI, automation, and a unified customer view. Don’t get left behind.
Who will be with us?
Charif Arous
Solution Engineer and Financial Industry Expert, Salesforce
Barbara Veselko
Head of Business Analytics and CRM, OTP banka
Jasna Majhen
CRM Specialist, OTP banka
Kate Skrypchenko
Regional Vice President – Mediterranean, Adriatics, and Central Asia, Salesforce
Zdravko Barec
Lead Solution Engineer, Salesforce
Loïc Mosse
Platform, Security & Privacy Sales, Salesforce MMEA
Grace Lenoci
Digital Account Executive, Salesforce
Adnan Uzunalić
COO, Agilcon
Marko Perme
CEO, Agilcon
Branko Banjeglav
Managing director, Agilcon Croatia
Agenda:
8:30 – 9:00 : Registration & Breakfast Networking
9:00 – 9: 10 : Welcome & Opening Remarks
9: 10 – 9:25 : Salesforce’s Vision for Banking
- Kate Skrypchenko, Regional Vice President – Mediterranean, Adriatics, and Central Asia, Salesforce
9:25 – 9:55 : Adapting to Change: What We’re Seeing in Financial Services and How We’re Responding
- Charif Arous, Solution Engineer and Financial Industry Expert, Salesforce
9:55 – 10:40 : From Data to Delight: OTP Bank’s Journey to Intelligent, Personalized, and Compliant Customer Engagement
- Barbara Veselko, Head of Business Analytics and CRM, OTP banka
- Jasna Majhen, CRM Specialist, OTP banka
- Marko Perme, CEO, Agilcon
10:40 – 10:55 : Refreshment Break
10:55 – 11: 15 : Data-Driven Marketing: How to Build Lasting Customer Relationships
- Grace Lenoci, Digital Account Executive, Salesforce
11: 15 – 11: 35 : 360° Banking: Seamless Banking with Salesforce Financial Services Cloud
- Zdravko Barec, Lead Solution Engineer, Salesforce
11: 35 – 12:00 : DORA and Banking: Strengthening Digital Operational Resilience
- Loïc Mosse, Platform, Security & Privacy Sales, Salesforce MMEA
12:00 – 12:20 : Behind the Scenes: Lessons Learned from the Implementation Front Line
- Adnan Uzunalić, COO, Agilcon
- Kate Skrypchenko, Regional Vice President – Mediterranean, Adriatics, and Central Asia, Salesforce
12:20 – 12:30 : Wrap up
- Branko Banjeglav, Managing director, Agilcon Croatia
12:30 – 13:30 : Lunch & Networking
Why Is This Event a Valuable Investment of Your Time?
- Hear from industry experts, explore real use cases, and connect with peers from the Adriatic and beyond.
- Discover how banks are replacing fragmented systems with connected, customer-centric journeys using Salesforce.
- Experience transformation in action — from complex processes to AI-powered, seamless CX — and enjoy a live demo from Salesforce experts.
Why Do Banks See Salesforce and Agilcon as Their Top Choice?
Salesforce is the global leader in AI-powered CX technology — the ideal platform for banks aiming to deliver exceptional customer experiences across every key interaction, from marketing and sales to customer support.
Agilcon, Salesforce’s Partner of the Year in SEE, knows the banking world and understands the Adriatic market inside out. We make sure the tech fits your needs and delivers real results.
With Salesforce’s global power and Agilcon’s local know-how, you’ve got the perfect team to lead the way in seamless, future-ready CX.
This event is recommended for:
- CX, Digital, and Transformation Leaders
- Heads of Contact Center / Service
- Marketing and Sales Executives
- IT & CRM Decision-Makers
- C-level Executives in Banking
Register for Free
Seats are limited — reserve yours today and start building the customer experience your clients expect.